Sugar Had A Good Run

We didn't fall out of love with sweet. We fell out of love with ordinary sugar.

For most of us, sugar was the only way to make things taste good. It wasn't a choice — it was a default. And defaults are hard to question.

So we asked a simple thing: can sweetness be better? Turns out, yes. Monk fruit and allulose taste sweet, bake like sugar, and skip the added sugar entirely.

Sugar had a good run. But we're ready for what's next.